As an innovative way of promoting the conference and its main topic, the students produced viral videos: videos characterised by an obvious or hidden message, which is portrayed in an interesting, spectacular, amusing or provocative way in a brief clip, so as to spark the viewer’s interest. They can be shared by email or distributed using social networks. Selecting the viral videos to post was done in an early phase of the project and involved a contest, with a jury choosing the three best concepts and providing resources for their implementation. From the eight proposals submitted, the following concepts were accepted: